The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...
The portfolio outlines six core CTV ad formats: Pause, Menu, Screensaver, In Scene, Squeezebacks, and Overlays. These formats ...
NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...
December 11, 2025 - IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic CTV as the industry moves to standardize emerging ad formats across streaming ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback