In the uncertain world we live in, from wars to the economy, politics to tariffs and AI, you might think a lot of people could use a drink, and you’d probably be right. But it’s becoming less likely ...

Health-conscious and digital-savvy younger consumers are increasingly interested in non-alcoholic beverages – requiring brands to rethink their innovation, branding and advertising strategies Gen Z ...

Forbes contributors publish independent expert analyses and insights. Jess Cording is a dietitian and health coach who covers wellness. As more people have begun making the decision to drink less ...

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