Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

As AI-powered discovery gains traction in both B2C and B2B, brand is suddenly becoming essential again. This marks a significant shift from the previous 10 to 15 years, when performance marketing ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

Kimberly-Clark Corporation's KMB brand investment strategy is evolving as a bedrock of its competitive positioning, supporting management’s ambition to build an industry-leading personal care ...

With over 4.9 billion social media users worldwide and 95% of recruiters screening candidates online before interviews, personal branding has evolved from optional marketing exercise to career ...

What does it take to build a brand as a B2B company? What does it mean to be customer-centric in a world where your customers are other enterprises? And how can business leaders succeed in a role ...

According to Barber, many businesses already have strong foundations, internal teams, and a clear sense of identity, but they ...

Prestige Consumer’s PBH brand-building strategy, market share gains in its leading brands as well as growing strength in the e-commerce channel are tailwinds. The stock currently carries a Zacks Rank ...

Capital flows to brands that win across direct-to-consumer, retail, and digital platforms—and understand that sustainable ...

If your brand hasn’t yet embraced influencer marketing, the time is now. It’s not just a trend — it’s a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your ...