Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

ST. PAUL, Minn.--(BUSINESS WIRE)--Ecolab, a global sustainability leader offering water solutions and services, today announced findings from its second annual Watermark™ Study, which reports on the ...

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Virtually every expert, from Wall Street analysts and economics professors to Federal Reserve board members, is concerned about inflation. With rising prices and news stories, it’s hardly surprising ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...