As the pandemic rages on, media agencies are helping clients navigate the shift to online shopping. Measurement and analytics platform Profitero said on Wednesday that it’s partnering with Dentsu, IPG ...

MIAMI, February 28, 2025 (Newswire.com) - Payments and Commerce Market Intelligence (PCMI) has premiered its Global E-Commerce Data Library. Currently featuring data on 35 countries around the world ...

The Back-to-School Data: Sellers chose their SKUs first, then used SEO and GEO (Generative Engine Optimization) to capture visibility. Product selection, which helps sellers choose the best products ...

And as measured as a percentage of overall retail sales — after plateauing through the last few years — eCommerce is gaining some ground again. As measured through Census Bureau data and PYMNTS ...

This sponsored content is brought to you by Melissa. Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. Customer profiles that ...

For nearly two decades, ecommerce measurement followed a familiar playbook. Browser-based tracking pixels captured clicks, page views, add-to-cart events and purchases, translating digital behavior ...

Data is the lifeblood of B2B eCommerce. It flows through every stage of a seller’s operation, from production and purchasing, to transportation, storage, sales, and delivery. And that’s just the ...

After a stellar run through the pandemic, eCommerce was humbled as consumers flocked back to physical stores in 2022 and 2023. The wheel is turning again, as new data shows the appetite for eCommerce ...

Due to e-commerce's rapid pace of change, satisfying customer demands no longer means offering extensive selections at reasonable prices; modern consumers demand tailored experiences tailored to their ...

Survey shows convenience and seamless experiences take priority over price 2025 will be a pivotal year for retail, with rising consumer expectations and growing competition forcing transformation ...

Opinions expressed by Entrepreneur contributors are their own. Nowadays, it can sometimes feel like brick-and-mortar retailers are at a distinct disadvantage compared to their ecommerce peers. Reports ...