The traditional publisher waterfall, where impressions are exposed to sales channels in descending order of the perceived value of each channel, has always stuck in the craw of yield-obsessed media ...

When it comes to optimizing your website for search engines, every detail matters — including the HTTP headers. But what exactly are HTTP headers, and why should you care? HTTP headers allow the ...

Buying a new combine rarely involved much discussion about header options when there was no choice other than to decide what width to hook on the front. But that has changed with the advent of ...