INSTORE’s November Brain Squad survey asked jewelers whether they use QR codes in their stores — and the industry is pretty evenly split. Exactly 49% said yes, 51% said no.

QR codes are pixelated black and white squares that perform magic when we point the cameras on our phones at them—but what’s going on that makes this little spell possible? QR codes are akin to the ...

QR codes have a wide range of uses that help people avoid contact with objects and close interactions with other people, including for sharing restaurant menus, email list sign-ups, car and home sales ...

Dynamic QR codes, when applied thoughtfully, offer a direct path to clearer communication and more confident customer ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

For years, QR codes sat quietly in the background of consumer tech useful, familiar, but far from exciting. They appeared on ...

In a hotel lobby, two QR Codes promote the same thing: a 10% discount on the breakfast buffet. One sits at eye level beside the elevator buttons, right where guests wait with their phones in hand. The ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.