You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another.

If your email marketing campaign isn't doing well, it's not that email is old. Your strategy likely needs improvement. A ...

Forbes contributors publish independent expert analyses and insights. I write about how creativity and communications accelerate success. Most of the communication workshops I facilitate focus on ...

Media pitches are one of the best ways to get your brand featured in a big-name media outlet. But pitching isn’t easy: As I’ve written about before, chances are good that, no matter how awesome your ...

A colleague recently sent me a series of emails on different topics, none of which had a subject line. I had no way to tell which email related to which topic. Moreover, I was miffed that he had not ...

In today’s fast-paced business world, the ability to write clear, concise, and professional emails is a critical skill. Effective email communication can help you build strong relationships with ...

No single technique has brought in more business to my company than cold email outreach. I sent more than one million cold emails and made it the singular focus of my career so much that I founded an ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...