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Google's Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. Keywords in domain names don't impact Google search rankings.

Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often ...

Ask any SEO pro and they will tell you that trying to do keyword research without a keyword research tool is a thankless task – and it’s pretty much impossible to build a comprehensive list of ...