Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them. According to Gartner, companies who invest in ...

There are approximately 790,000 franchises in the United States. There are also over one billion searches that contain the phrase “near me” every month. As a franchise, what are you doing to ensure ...

As a multi-location business, localized marketing is a must. The data speaks for itself. Localized content performs 12x better than content that is not localized, and 74 percent of consumers conduct a ...

Marketing leaders and agencies find it increasingly difficult to keep pace with growing demands to localize brand marketing content across the channels and geographies they serve. The new study, which ...

Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it ...

Google's John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. Google doesn't penalize duplicate ...

How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies. When you perform a search at Google ...

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – ...

Pinterest, the image-based social network, is picking up more global momentum: today, it announced the launch of a new site in French, with users in France getting pushed more localized content and ...

A Chinese PC maker is in talks to distribute the iPad in China with localized content, while Apple's existing wireless carrier partner hopes to carry both the iPad and iPhone 4 in the near future.