Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...

PR experts need the knowledge, skills, tact and judgement of journalists in helping an organisation communicate purposefully with their stakeholders. [iStockphoto] A section of public relations ...

Building and keeping a positive reputation has become more important than ever in today's dynamic and highly competitive business environment. Businesses are under pressure to do more than merely ...

The management process of public relations involves; stakeholder or audience mapping, engagement and management, community relations management, media relations management, employee communications ...

PR builds brand awareness and credibility for startup growth. Thought leadership PR establishes trust with customers and investors. Strategic media coverage enhances reputation and attracts business ...

Why AI can’t take over PR functions — Ali-Balogun By Yinka Kolawole A fellow and member of the Governing Council of the Nigerian Institute of Public Relations, NIPR, Mrs. Nkechi Ali-Balogun, has ...

Corporate communications departments play a key role in how investors, employees and the general public perceive a company. They often report directly to a company's chief executive officer and serve ...

You've created a winning product or service, identified your target customer, priced it correctly and chosen where and how you're going to distribute it. Now it's time to tell the marketplace about ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...