As a companion to the CSS tutorial Matt posted about earlier I'd like to add Dave Shea's great markup guide. Not only does it provide a road map for how to make your HTML markup actually mean ...

It’s sometimes easy to forget that major search engines such as Google are machines. Despite their incredible ability to aid our research and to lead us to the information we need, they don’t have the ...

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your ...

Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the ...

I’ve been posting on the page semantic HTML markup several times previously: While the benefits for accessibility and usability are quite clear, there has never been any real evidence that there ...

Curious about how to improve your website’s SEO with Semantic HTML and Google Search Console? Google’s very own Martin Splitt joined me on this very special episode of the SEJ Show to share his ...

When we talk about the Semantic Web we mean more meta-information hidden in the page code, but derived from the content itself, with the aim of letting Web services and search engines know exactly ...

“Making standards is hard work,” writes Tim Berners-Lee in a recent blog post. And he should know. The creator of the World Wide Web, Berners-Lee is responsible for developing and popularizing some of ...