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The platform also expanded subscriptions and rolled out generative AI tools, new AR lenses, and upgrades to its commerce, ...

Snap unveiled updates to Lens Studio. Now it is easier to build engaging Lenses (AR experiences). These Lenses will be available in the Specs coming in 2026. Snap has been in the smartglasses space ...

Snap is releasing a new version of its AR development tool, called the Lens Studio 5.0 Beta, to developers starting today. The new AR development tool is designed to support more advanced AR ...

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...

For creators and businesses that want to enhance their creative output, Snap has announced three new augmented reality (AR) lenses built by the platform's AR community, as well as a “Learning Hub” ...

Shader aims to challenge industry heavyweights like Snap’s AR development platform Lens Studio and TikTok’s Effect House, with its no-code AR creation tool that generates custom effects, 2D masks and ...

Snapchat is bringing generative AI videos to its social platform. The company has today introduced what it calls Video Gen AI Lenses, which essentially add an AI-powered video effect to your Snaps.