In my previous article: Challenging Aspects of the Legal Protection of Non-Traditional Trademarks: Shape Trademarks, I mentioned that man has five senses and, accordingly, can perceive information, ...
Classic trademarks consist of word or graphic elements, or their two-dimensional combinations. Naturally, they are targeted at one human sense only. Such trademarks can only be perceived by sight.
A most crucial aspect of modern business is Intellectual Property. Intellectual Property is the blend of Trademark, Copyright, Patent, Integrated Circuit, Trade ...