The VSCO photo editing app gave birth to the aptly named VSCO girl. She is a social media enthusiast who constantly uses the app to create a consistent social media aesthetic. The sentiment “pics or ...

We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand. By Becky Hughes The 15-year-old YouTuber Emma Marie’s video “The ultimate VSCO sleepover,” posted in ...

If you've been noticing teen and tween fashion this year, you've probably spotted Hydro Flask water bottles, scrunchies and Birkenstocks. If you're a true trendspotter, you've like also noticed ...

It’s the dead zone of Hot Girl Summer, but another label has dominated the feeds, confusing older millennials and Gen Xers who never thought they’d have to see scrunchies and puka shell necklaces ...

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Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

Hi, hello there, it's been (almost four months) since I've shared our VSCO girl starter pack. Two whole months for you to download TikTok and get on with the constant and intrinsically ironic trends ...