Revenue management, also known as yield management, is defined as the system of understanding and anticipating the actions of customers to increase revenue and make the most out of company profits.

Yield or revenue managers work to ensure that rooms, seats or units are rented at the best price in industries where profit is derived from capacity. For example, hotel, car rental, airline and other ...

How can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success. We’ve all been there – you’re looking to book a hotel ...

Competitive pressures, shrinking time-to-market windows, and increased customization are collectively changing the dynamics and demands for yield management systems, shifting left from the fab to the ...