The following is, for the most part, an excerpt of a book chapter I'm working on for an APA book series: Psychologists have a long history of ignoring (e.g., Koch, 1964), not understanding (e.g., ...

As a doctoral student and professor of psychology, John Watson studied the behavior of animals. He especially was interested in stimulus-response reactions to various situations, such as rats going ...

My recent article, "Behavior Modification Is Everywhere: Why Education Can’t Afford to Pretend Otherwise," sparked thoughtful, even passionate, comments from readers. These responses highlighted ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all ...

In Jarek Janio’s Inside Higher Ed opinion column, “Beyond ‘Grit’ and ‘Growth Mindsets,’” Janio argues that, to promote better student learning, college instructors should ignore questions about ...

Tags 20th century Behaviorism (Psychology) Human behavior Psychology More from John B. (John Broadus) Watson ...

Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...