Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing. Read on to learn all you need to know and start being proud of your email ...

Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating ...

A/B testing is a powerful way to improve the performance of your email campaigns. By comparing multiple versions of a message you can understand what resonates with your audiences and craft stronger ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...