Through collaboration with data partners and leveraging AdMaster's own data sources, the company creates a 'truth dataset' to decide which mobile-device IDs and cookies can be accurately paired and ...

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by AJ Brown, CEO and co-founder of LeadsRx.

What Is A Probabilistic Model? A probabilistic model is a statistical tool that accounts for randomness or uncertainty when predicting future events. Instead of giving a definitive answer, it ...

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

Scientists have created a novel probabilistic model for 5-minutes ahead PV power forecasting. The method combines a convolutional neural network with bidirectional long short-term memory, attention ...