Divya Parekh, of The DP Group, covers business growth, storytelling, high-impact performance and authority building. The audience that business story writing caters to is usually potential customers ...

Humans are storytellers. Whether on the campaign trail, in boardrooms, or living rooms, stories help us make sense of the world. Narratives build trust, enhance reputation, and move millions of people ...

“All great literature can be reduced to two stories: a man goes on a journey, and a stranger comes to town.” This axiom, most often attributed to Leo Tolstoy, speaks to the power of the stories we ...

Introduction -- Why science needs story -- Science is stuck in a narrative world ... -- And the humanities ought to help ... -- But the humanities are useless for this ... -- Therefore Hollywood to ...